The profit-boosting power of great office design

Need a way to truly express your brand values?

Great office design is a super-power. So why not leverage it to show the world what you, and your team, are all about?

Workspaces needn’t be dull, drab and boring — don't play-it-safe and opt for the traditional neutral office walls. Allow your corporate space to reflect your company’s personality instead.

Whether your brand is fun and upbeat, or professional and stylish, the interior design of your office is just as important a communication tool as your logo, website and packaging design.

So how can you make it work for you?

Bringing your visual brand language and office design together

Your brand values are central to your marketing strategy, right? You know the message you want to spread about your business — and advertising plays a key role in that.

But the same can (and should) be said about your office’s interior design, too. For B2B companies, clients make judgements about your working style and quality from your workspace. And in today’s super-transparent digital age, even B2C brands need to prepare for photos and videos from their head offices to be shared online.

Luckily, there are some easy wins when it comes to incorporating your company brand values into your interior design choices...

Think about color

Consistency is key in visual brand language. So at the very least you should use your corporate color palette in the design of your office space.

From small interior accents to a feature color wall, reinforcing the right colors will help build your brand identity. It also helps your workers to connect with your company’s overall mission statement, and makes your business memorable for any clients who come by as well.

Layouts that work for you

Does your company prioritize team working? If so, it’s important to include a variety of collaborative working areas. Meeting rooms are a must-have but what about adding a lounge-like area with some comfortable seating? Perfectly-sized niche spaces, designed with co-creation in mind, are where the magic really happens.

If your work is intense and requires periods of absolute focus, then personal pods could be helpful. Ergonomically designed for high levels of concentration, isolated spaces keep distractions at bay and boost productivity.

But work isn’t all about work, is it? Social space is essential in any office, too. Lunch rooms, roof-top terraces (dreamy!) and coffee break spaces are perfect to build team social connections. A well-refreshed team = a happy team, after all. 

Invest in artwork

Canvases and prints are the perfect way to tell your brand story. 

Share your journey to date and showcase awards and achievements. You can even include a few team snapshots, to fill blank wall space with inspiration.

Carefully choose artwork from artists that connect with your brand values; inspire the workplace and let everyone know exactly what your company is about.

Okay, so well designed offices look good. But why should I bother?

Have you been searching for another way to boost company profits? 

Good news, you just landed right on it! Interior design is powerful, we already know that. But what about its powers for boosting company profits? 

You might just be surprised...

Build trust

When you channel your brand’s values in the styling of your office space, prospective clients and potential investors cannot deny your consistency.

Consistency = Reliability. And reliability is crucial for long-lasting relationships.

Boost employee productivity

Want to boost morale, creativity, and inspiration in the office? Looking to keep staff happy, healthy, and focused? Don’t focus your office design just for the visitors — make sure that those who use it the most feel the benefits too. 

Choosing suitable furniture and a layout that suits your team is the single best way to encourage productivity. But let’s not forget the hidden gems in choosing the right colors, artwork and lots of natural light (goodbye fluorescent bulbs!) that improve health and wellness across the team.

Higher employee productivity will inevitably lead to higher profits. 

For more tips on how interior design can increase organizational efficiency, follow this link.

Sustainability first

Of course, sustainability is a must-have to remain environmentally aware. But what about choosing sustainable designs to improve the bottom line?

Making use of natural light can be a huge saver on electricity costs. And it helps you get more from your teams — nothing beats that Vitamin-D boost!

There’s also a lot to be said for doing your office design right — not scrimping and saving on the details. Considered, functional and well-thought-out design decisions reduce overheads in the long-run. 

It may seem obvious, but not having to replace chairs and tables sooner than you need to can have a pretty positive impact on your balance sheet.

Who to learn from...

Inspiration really is all around us. And here’s our favorite profit-booting office designs from the last few years.

Digital Luxury Group - Geneva, Switzerland 

So much about this office design is right. It manages to feel open plan while still having clear zones for different work activities. You get a sense that this is an agency at the forefront of design and trends — the perfect message to give out to clients and staff! 

Bonus points for the plants, too. Foliage can be a great productivity booster.

Mindvalley - Kuala Lumpur, Malaysia

Now for something totally different…

Taking inspiration from Gaudi's Sagrada Familia church in Barcelona, Spain, the offices of Mindvalley utilize natural light through stained glass to produce a kaleidoscopic effect of "colored shadows". The personal growth education company has harnessed the power of both color and natural light in their beautiful space, while carving out a design identity that feels really unique and their own.

Slack - San Francisco, USA

In true Silicon-Valley style, Slack’s San Francisco headquarters offers an incredible experience for their employees.

The space is intended to be an office version of planet Earth, where each floor is modeled after a different region. There’s deserts, forests and mountain summits, with the lobby level acting as base camp. Why? Because Slack CEO Stewart Butterfield is a keen outdoor adventurer!

Ready to leverage your interior office space to grow profits?

If your company office space is feeling 100 miles away from your brand identity, contact the Titanium Space team today to arrange a complimentary interior design consultation.

Together, we can create a space that inspires your team, reflects your amazing brand values and is a guaranteed profit-booster. Let’s get creative!